Security begins with proximity – the special feature of the cooperation with Heike vom Heede

It's the little moments that make the beginning of family life so special: a gentle smile, first eye contact, the scent of newborn skin. But this beginning is also a time full of questions, uncertainties, and sensitive decisions. It's precisely during this phase that you want someone by your side to provide guidance—with heart, mind, and experience.

One such companion is Heike vom Heede . As an educator, mother of two sons, and founder of the renowned Heike vom Heede Family Institute in Düsseldorf, she has dedicated herself to providing holistic support to young families for over 20 years. Her goal: to help parents build a strong, trusting relationship with their child – right from the start.

Expertise that connects

Heike vom Heede is not a theorist, but a woman with practical experience. She has accompanied thousands of parents – through pregnancy, birth, and the often challenging first year with a baby. Her work is characterized by empathy, a keen sense of the emotional needs of families, and a deep understanding of child development.

At her institute, the focus is not only on the child, but also on parenting itself. Whether it's baby gymnastics, parent coaching, or individual family counseling, Heike's approach is always holistic. She looks not only at a baby's behavior, but at the dynamics of the entire family. She stays at the forefront of the latest developments through ongoing training and exchanges with other experts.

It was therefore a special honor for us at sandiia® – and a true passion project – to develop a baby carrier with Heike vom Heede that is not only functional, but also focuses on emotional security.

The birth of a special carrier

Heike has applied her pedagogical expertise and many years of experience to developing a carrier that truly meets the needs of young families. She knows how important physical closeness is for babies—not only from an emotional perspective, but also for their neurological and physical development.

"Carrying a baby means experiencing a relationship," says Heike. And that was precisely our shared goal: to design a carrier that makes closeness tangible – safe, ergonomic, and secure.

It was especially important to us that babies feel secure and emotionally connected in the carrier. This is achieved not only through the shape and fit, but also through details that are often overlooked – such as the color or a lovingly chosen saying.

Heike vom Heede was creatively supported by artist Elisa Klinkenberg , who contributed both to the selection of the carrier's inscription and to the design details. Her artistic sensitivity and keen sense of language and symbolism gave the product an additional emotional depth. Thus, the carrier became not just a functional companion, but a true object of the heart.

Red like your closeness ❤️ – Why our carrier is red

Colors speak a language all their own – especially in the first few months of life. A newborn baby's vision isn't as sharp as an adult's, but it's still very perceptive of contrasts and certain shades. And one of these colors is red .

Together with Heike vom Heede, we deliberately chose a warm, deep red. This color subconsciously reminds babies of the security of the womb—of that protected, warm space where everything shimmered dark red, pulsed gently, and felt so close.

Red has a familiar, calming effect and conveys a sense of security—a kind of emotional recognition for your baby. It's a place of refuge in a world that's suddenly so bright, loud, and new. Our carrier brings this feeling back—into your everyday life.

Proximity is not a luxury – it is the basis

At sandiia®, we firmly believe that closeness isn't a "nice-to-have," but the foundation of healthy development. When a baby is carried, they hear your heartbeat, feel your breath, and smell your skin. They experience you as a reliable constant—and this strengthens their basic trust.

At the same time, parents experience carrying their baby as something incredibly bonding. It provides moments of peace, intimacy, and conscious togetherness—and, quite practically, free hands for everyday life.

Heike vom Heede repeatedly emphasizes that babywearing is not only practical, but also a form of loving communication. A baby carrier should not only fit well, but also be emotionally compatible. That's why we've worked together to develop a product that provides support – both physically and emotionally .

More than a product – an attitude

What makes our collaboration with Heike so special is our shared attitude: Parenting is a journey , not an achievement. It's not about being perfect, but about being connected. This is precisely what our carrier represents. It supports parents in experiencing closeness in their everyday lives – intuitively, flexibly, and with a sense of well-being.

And because Heike also experiences how diverse families are in her consulting practice, it was particularly important to her that our carrier be individually adjustable. It's suitable for different body sizes, grows with the child, and is intuitive to use – without complicated buckles or hours of instructions.

A strong network for strong families

With Heike vom Heede, we have gained not only an expert but also a passionate advocate for families. Her work at the Family Institute inspires us to think beyond the product itself. We want to not only provide parents with something to use, but also support them – with knowledge, empathy, and a listening ear.

That's why at sandiia® we not only develop babywearing, but also content that empowers parents: from babywearing tutorials to interviews and blog posts like this one.

Conclusion: Security to wear

Our baby carrier is a place to arrive – for your baby and for you. It combines ergonomic design with emotional intelligence. It's lightweight, cuddly, and stable at the same time. And it shines in a warm red that says more than a thousand words: "I'm with you."

With the expertise of Heike vom Heede, the creative support of artist Elisa Klingenberg, and the passion of our team, we've created a product that's more than just a baby carrier. It's an invitation to share closeness – day by day, step by step.

Because true connection begins with the first heartbeat – and continues with every hug.